Behind the Brand: Decoding ccf
In an effort to give greater clarity and purpose to our organization, Cold Case Foundation embarked on an comprehensive brand building journey of discovery. This process was far deeper than just purchasing a nice logo, but rather a process of establishing a foundation for our branding and marketing.
It did more to bring us together, as a united team with a collective purpose, than any other activity could. Our culminating activity involved enlisting more than 27 designers across 7 countries, who provided more than 183 logo designs. Our collective energy focused and refocused the overarching philosophies, methodologies, principles, mission, vision and values— Ultimately arriving at the Cold Case Foundation crest you see today.
Below is an insight into our brand.
It did more to bring us together, as a united team with a collective purpose, than any other activity could. Our culminating activity involved enlisting more than 27 designers across 7 countries, who provided more than 183 logo designs. Our collective energy focused and refocused the overarching philosophies, methodologies, principles, mission, vision and values— Ultimately arriving at the Cold Case Foundation crest you see today.
Below is an insight into our brand.
Mouse over the bullets and see the symbolism OR Click HERE to view the Full Narrative
