Lt COL. James L. VanCe
Formerly an instructor of graduate studies in media relations, marketing and leadership communications at the FBI Academy in Quantico, Virginia, and currently an adjunct faculty member for the University of Richmond teaching in the Police Executive Leadership Seminar, James L. (Jim) Vance’s career in public information and education spans nearly five decades.
Prior to assuming his teaching position with the FBI in November of 1992, Jim retired from the Marine Corps following over 21 years of active duty, 16 years of which were spent in both the national and international public affairs arena. His last military assignment was as Head of the Media Branch at Headquarters, Marine Corps in Washington D.C., where he was the Corps’ chief spokesman and media strategist.
Throughout his career in public information and public relations, Jim has been called upon to develop and implement issues management strategies and advise senior leadership in a host of high visibility settings. During his Marine career, he dealt with such widely diverse matters as Desert Storm/Desert Shield deployments, the 1991 international relief effort in Bangladesh, the eruptions and subsequent aftermath of the Mount Pinatubo eruption in the Philippines, and the highly publicized “Tailhook” scandal of 1992.
Recruited by the FBI in 1992 and during his subsequent two decades of service there, he developed both graduate and undergraduate courses for law enforcement in media relations, interpersonal communications, organizational communications, executive presentation skills, and, most recently, a course in marketing and public relations specifically geared toward the public service community. Jim also remained actively sought out for his media relations acumen. In the weeks following the September 11th terrorist attacks, Jim became a personal communications advisor to the newly appointed Director of the FBI, Robert Mueller. In addition, he was a key media advisor to the joint task force in the Washington D.C. area on the “sniper shootings” of late 2002 and was a media relations advisor to law enforcement in the New Orleans area during Hurricane Katrina and during the subsequent recovery efforts. Now retired, he continues to be sought out for his advisory and consulting experience on a range of issues, to include being named a Subject Matter Expert in the development and execution of media relations training seminars for law enforcement agencies of developing nations in support of the U.S. State Department. His students in the field of public service today number in the thousands.
Jim holds a BA in Speech Communications from Central Washington State University, an MS in Radio and Television from Indiana’s Butler University, and an MS in Adult Learning/Human Resource Development from Virginia Tech. He is a life member and trainer for the National Information Officers Association, a life member of the United States Marine Corps Combat Correspondents Association and a life member of the Military Officers Association of America.